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Based on our experience and expertise we have developed an effective model-based approach for the strategy and concept development of events.
The O is 4-effectiveness model is not a scientific formula, but our way of logical thinking: first analyse and then create. The four O’s in our model represent all internal and external factors that directly affect the content and direction of the event. The interrelationship of these components determines the choice and direction of the type of event.
Objective. What is the purpose and intended effect of the event?
Client(Opdrachtgever). Who is the client: type, proposition, reputation, corporate culture?
Receiver (Ontvanger). Who are the participants: internal or external, socio-demographic and psycho-physical description, what motivates them, what do they expect?
Admissibility and environment (Ontvankelijkheid en omgeving). How do the participants stand in relation to the sender? What external factors play a role?